We believe that you find true Purpose in life when your Passion, Mission, Profession, and Vocation all align.  Pursuing a flourishing life of purpose can be a life-long journey, often met with challenging decisions and direction changes.  

For many Parents and Teenagers, this pursuit can be a difficult, stressful, and anxious time - but it doesn't have to be.


I believe in the power of education to change lives and access to quality college planning should not be a privilege but a right for every student!
— Edsel Clark, Founder

We're EducatorS

During our combined 40+ years in education we've learned a whole bunch about helping kids find and live a life with purpose:

  1. Students need an individualized experience to truly feel empowered to find their purpose.

  2. Parents are essential to student success, now and for the future.

  3. Educators have big hearts and want to help kids - the traditional education system sometimes gets in the way.

K-12 education plays such an essential role in every kid’s life - it’s really a very personal, 13-year journey, filled with decisions that form them into the people they become.
— Chad Rankin, Founder

We envision a time when parents and students have a personal navigation system for education - they know what's on the horizon, have step by step directions for the journey, and a guide to depend on through those many twists and turns.  

That's why we're here.